SMTOWN at COEX Artium Virtual Tour, Part 1: Celebrity Shop, Official Goods and Merchandise

58, Teheran-ro 87-gil, Gangnam-gu, Seoul

Directions / How to get there:
Take Seoul Subway Line 2 (Green Line), get off at Samseong Station, Exit 6. COEX is directly connected to the subway station.

My friend and I got to check out the SMTOWN complex at the Coex Artium during our recent trip to Seoul for the new year holiday. It will only officially open on January 13 so we didn't get the whole experience, but there was already plenty to see when we went.

The complex is made up of 6 floors:

1F - Welcome Stage
2F - SUM: Celebrity Shop, Artist Goods, Artist Picks, Gifts)
3F -  SMTOWN Studio: Music Video, Photo, Recording, Hair & Make up, Vocal, Dance
4F - SMTOWN Liverary (lol): Cafe, Music, Media, Books, Special Goods
5F - SMTOWN Theatre: Hologram Theatre, Community Hall, Interactive Amusement
6F - SMTOWN Theatre: 3D Printing

I took a whole lot of pictures so I'm cutting this virtual tour up into two parts. On this post I'll be sharing pictures of the celebrity shop and the official goods they sold. Enjoy!

Once you get out of Exit 6 from Samseong Station, you'll see this big sparkly SM Town logo:

The hallway leading to the Celebrity Shop:

We had to wait in line for a bit before they let us inside the store:
Lots of branded candies and sweets for each SM artist. They all looked too cute to eat! They were pretty pricey too:

CDs, photobooks, etc.: 

They had a trophy wall and lots of posters. I think the trophies and plaques were all for sale and they were made by these young local designers:

They had a lot of branded bags, clothing and accessories:

They also sold branded items that the SM idols wore (I guess these are the "artist picks"):


And then there was all the merchandise:

These were the cutest thing ever, and the most reasonably priced! Some designs were already sold out:

Throwing in some photos of the SHINee merchandise. I love their fan group color! It stood out in the store and looked real nice:

Check back for Part 2, where we explore the rest of the floors!


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Madeline Monroe said...

OMG! Thank you so much for this visual tour hahaha I hope I get to go there someday :"> BTW may I ask are the ribbons, pillows there expensive? And is it more expensive to buy SM artists album there compared to other music stores in Korea?

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