SMTOWN at COEX Artium
58, Teheran-ro 87-gil, Gangnam-gu, Seoul
Directions / How to get there:
Take Seoul Subway Line 2 (Green Line), get off at Samseong Station, Exit 6. COEX is directly connected to the subway station.
My friend and I got to check out the SMTOWN complex at the Coex Artium during our recent trip to Seoul for the new year holiday. It will only officially open on January 13 so we didn't get the whole experience, but there was already plenty to see when we went.
The complex is made up of 6 floors:
1F - Welcome Stage
2F - SUM: Celebrity Shop, Artist Goods, Artist Picks, Gifts)
3F - SMTOWN Studio: Music Video, Photo, Recording, Hair & Make up, Vocal, Dance
4F - SMTOWN Liverary (lol): Cafe, Music, Media, Books, Special Goods
5F - SMTOWN Theatre: Hologram Theatre, Community Hall, Interactive Amusement
6F - SMTOWN Theatre: 3D Printing
I took a whole lot of pictures so I'm cutting this virtual tour up into two parts. On this post I'll be sharing pictures of the celebrity shop and the official goods they sold. Enjoy!